One of the oft-criticized parts of Texas Tech football is their inability to finish in the 4th quarter. A very big unseen part of this is the conditioning and strength of the players on the field, which relates directly to the Strength Coach. Well Internet Commenters, rejoice, because Kliff Kingsbury has heard your cries about the inability to finish, because Head Strength Coach Chad Dennis has been dismissed.

It has been first reported by RedRaiderSports.com, and we expect an official announcement from the University at any second.

Also hear Texas Tech plans to bring in a new head strength coach. Chad Dennis not expected to return per source https://t.co/5oFwUzz2zg

— FootballScoop Staff (@FootballScoop) January 2, 2026

According to @Will_R_Mckay, #TexasTech head S&C coach Chad Dennis has been let go. More: https://t.co/59HzSyhfsZ pic.twitter.com/ncJF0QxWiA

— RedRaiderSports.com (@RedRaiderSports) January 2, 2026

Dennis was on staff for three years, and was formerly of Texas A&M. He was a guy that Kingsbury brought in when he was hired. At this point, we can't say that Kliff isn't trying. He very obviously sees these things that everyone else sees in his program and is working to correct them. I'm not sure wether firing him is the answer, as I'm not really plugged into Strength Coaching circles, so I don't know who will replace him. All that I do know is that Kliff Kingsbury is very proactive.

UPDATE 2:20 PM: It's official

Kingsbury making more changes: pic.twitter.com/4ro2VrgeId

— Jake Trotter (@Jake_Trotter) January 2, 2026