Being a DFW resident I listen The Ticket on my lunch hour (the show is BaD Radio and probably my favorite sportsy show) and thought they mentioned that they had Texas Tech and Aggie talk last week. Sure enough, BaD Radio did have a conversation about the two teams prior to the game. I realize that it's old, but hopefully illustrates the idea that not everyone in the media of DFW dismisses Texas Tech and in fact, Bob and Dan talk about how lopsided the Texas Tech and Aggie series has been.
P.S. I never listen.