Texas Tech's Year of Suck

The title is the least professional way that I could label the 2011-2012 season, but for most of us, this is how Texas Tech fans have labeled the the past academic year. Losing programs in men's basketball and football with the baseball program firing it's head coach. The LAJ has what I would guess they are terming as an expose on Texas Tech's Year of Suck with quotes from Athletic Director Kirby Hocutt about budgets and improvement and things like that as well as a few quotes from former AD Gerald Myers. So here are the three articles with credit to Don Williams, Nick Kosmider and David Just:

• Tech's major sports had worst collective year in a quarter century: How did that happen?
• Athletics budget has increased, while goal remains the same: win championships
• Some Raiders had great seasons - just not football, basketball and baseball

I guess I've never thought about "how" other than the obvious. I don't know that this question was really answered in these LAJ articles. I think the "how" is particular to each program and the circumstances are unique. Anyway, enjoy and here's a quote from Hocutt on what I think is his general philosophy:

"Winning’s important and it always will be," Hocutt said last week, "but I don’t think you can compare one program to the next. ... It’s hard to compare sport to sport, other than to say winning is important and we’ve got to provide that continuous improvement each and every year, providing that we as an athletic department and we as a university are providing them with the tools and resources to be successful."