Sorry that I am unable to make this an active link - It's not because I went to Tech, regardless of how backwards our admin may make my degree look - it's that I am at work and don't have time to figure it out.
A friend sent this to me. You should read it. I think it captures the ESPN problem as well as anyone could.
http://www.sbnation.com/2010/1/4/1233122/mike-leach-espn-coverage-davie