Double-T Nation and all SB Nation blogs will be partnering with Yahoo! Sports. I'll let Jim Bankoff, SB Nation's chairman, explain this new partnership:
As members of our communities or readers of our sites, you already know that SB Nation takes a different approach to online sports. Our focus has always been on empowering fans to participate in conversations that are specific to their particular teams, leagues or sports. We’ve watched over the years as the popularity of this unique approach has rapidly accelerated.
Today we want to welcome some new members to our flourishing communities. SB Nation and our friends at Yahoo are partnering to give Yahoo Sports audiences one click access to our sites and content. In addition to being the largest sport property on the web, Yahoo Sports is known for some of the best general sports blogs including: Ball Don’t Lie, Puck Daddy, Dr. Saturday, Big League Stew and others.
Relevant pages of Yahoo Sports will now feature contextual links to specific SB Nation communities. Many other pages of Yahoo Sports will feature SB Nation content and links. The great news is that more sports fans will be introduced to SB Nation sites. There are now close to 200 different sports communities for Yahoo users to discover. Each is led by bloggers who are first and foremost passionate fans. Part of what makes our network so special is that each SB Nation site has its own URL, name and colors as well as its own community guidelines and expectations. Some are more serious, some more irreverent, but they all share a common goal of nurturing strong and focused conversations around a common interest.
Yahoo! Sports and SB Nation will be rolling out the changes to Yahoo! Sports' pages gradually and so you won't see DTN's content on the Texas Tech football and Texas Tech basketball page just yet, but you can see what it will look like by looking at the Dallas Cowboys Yahoo! page.
We're pretty excited about this opportunity and I hope you welcome any new Red Raider fans with open arms.