Sept 1, 2012; Lubbock, TX, USA; A general view of Jones AT&T Stadium during the game between the Texas Tech Red Raiders and the Northwestern State Demons. Mandatory Credit: Michael C. Johnson-US PRESSWIRE
It appears that Texas Tech has sold it's third tier media rights to FOX Sports and Learfield Sports. There's more in the link, but here are some details:
Texas Tech Red Raider fans in a four-state region will have a greater opportunity to watch their favorite collegiate team as a result of a new multi-year agreement between FOX Sports and Learfield Sports, which is Texas Tech's exclusive athletic multimedia rights holder.
Terms of the agreement call for one football game to be televised annually on a FOX Sports Networks' platform, which could include FOX Sports Southwest, FOX Sports Southwest Plus or FOX College Sports. The Red Raiders' Sept. 1 home opener against Northwestern State on FOX Sports Southwest Plus officially kicked off the partnership. FOX Sports Networks platforms will also televise all available men's basketball games, up to 20 Olympic sports, and additional Texas Tech non-game programming mutually selected by FOX Sports and Texas Tech. This season, Texas Tech's Red Raider Weekly and Raider Power are scheduled to air on FOX Sports Southwest and FOX College Sports respectively. Both are 30-minute sports magazine shows.
If you would like a comparison, OU and FOX Sports also agreed to a multi-year deal yesterday. I don't have time to make the comparison, but I would guess that Texas Tech AD Kirby Hocutt and Oklahoma AD Joe Castiglione knew the terms of this deal backwards and forwards.