Coach Tuberville is doing a fine job of gathering national attention for our football team. In the past, we made the "worst plays of the year" segment on SportsNation for special teams blunders. Earlier this year, everyone on YouTube was pretty convinced that our coach slaps his coaching staff around like a petulant Chris Brown. Now, we have made Deadspin's "College Shameday" for being shamed in secret (their words). We might not create much of a buzz with our play under this regime, but we are guaranteed to get our fair share of attention for shameful matters. If Texas Tech's mission is to strive for honor evermore, something needs to be done to stop the erosion of whatever self-respect is left.