"The first law in advertising is to avoid the concrete promise...and cultivate the delightfully vague" John Crosby
Tuberville told the luncheon crowd at the Memorial Civic Center that he didn’t come to Lubbock to win six or seven games a season.
"We know how to win championships," he said. "You can just imagine here the excitement when we do win … because we’re going to win a championship. We’re going to win maybe two, maybe three, maybe four. It just depends on what the good Lord wants us to have."
This is a rather bold statement. Personally, I love it. I respect people that lay it on the line. But is he being purposely vague? What kind of championships are we talking about? We don't have any National Championship trophies in our rich mahogany trophy case, but we don't have any Cotton Bowl championships or BCS wins either. Ten years from now, how will we define his success in keeping this promise?
The choice "all of the above" is too easy. I want to gauge how we plan to hold him to his word.