How we can develop a bitter rivalry game that would attract viewers and news interest?  Baylor was fine for a start but if we had a version of UT-OU as part of a double-header at the state fair on the same day it would be a blockbuster state rivalry weekend, feed off of  publicity for the UT-OU game and we would be seen as a defenders of Texas pride. We need that as part of our identity, to be one of the big three Texas teams, not the biggest step-sister or Cinderella. TT should challenge Arkansas for a noon game, have the UT-OU game next or A&M-LSU triple-header. Think about that. Texas against its neighbors every year. State fair people would love it. Thoughts?