It reminds me of a great story Mike Leach, former Texas Tech football coach, told at the AFCA Coaches' Convention. Mike Leach is an NAIA guy and got his start at Iowa Wesleyan. As he described it he was "offensive line coach, sports information director and equipment manager." Fast forwarding a bit, Leach told how they had a quarterback that was about to break national passing records and he couldn't get the schools marketing and public relations people at the time to send the story to anyone. So Leach got on the phone and called USA Today. After being shifted from call to call he finally left a message for the guy who covered small college football. To his surprise, he got a call back a while later from USA Today and the writer took down the information.
Sure enough that weekend IWC quarterback Dustin Dewald had a small write up in USA Today on how he was "X" number of yards away from breaking this national passing record. Iowa Wesleyan's marketing and communications people pulled Leach into their offices and told him there was a certain protocol that he needed to follow to do things like this and that he should not have done what he did. Despite the program getting national recognition from Leach's efforts, he was reprimanded.
A few weeks went by and QB Dustin Dewald broke the national passing record. Leach got on the phone and called USA Today again and reported the news. He got a call back, verified the information with the reporter and they printed the information in USA Today the following week.
Once the article hit, Leach was back in the office of his superiors who were miffed at what he had done. Despite the positive promotion for the school and his ability to get IWC into the national spotlight, Leach was being reprimanded again for his actions. Leach had enough and let loose what might have been the first of his many great quotes as a football coach.
Leach barked, "In two weeks I've gotten our school in the country's biggest newspaper, TWICE. You guys couldn't do it once if there was a darn double murder on campus."
Leach was suspended without pay for 10 days as a football coach for the comment.