So make no mistake, the horns are stinging over the loss in Lubbock, they were NOT pleased by that and they WILL be looking for revenge.  If you want evidence that our standing is on the rise, according to the Austin American Statesman:

"The ticket price for the game between the Longhorns and Red Raiders will be $95. That's the most UT has ever charged for a home football game, and it's $15 more than the ticket price for 2009 home games against two other Big 12 teams, Colorado and Kansas."

It is also the SAME price as for tickets to the OU v. UT game (which isn't at home).  The previous record on price was last year's A&M game. 

The 'horns are going to be fired up for this game, and I take it as a source of pride that another "not our rival" team is showing how much this game means.